Jamie Biesiada
Do you think of yourself as a sales person?
Not enough travel advisors do, according to Byrd Bergeron, founder of the Travel Byrds.
“Travel agents don’t think of themselves in the sales space,” Bergeron said. “So what they do a lot of times is they focus on their customer service, and they’re obsessed with the customer service.”
What they’re not thinking about are things like their sales pipeline, how long it takes to close a lead, keeping every lead logged in a CRM or analyzing leads that were lost, Bergeron said. But thinking about things like that can improve a business and increase revenue.
Bergeron was speaking on the latest episode of the “Trade Secrets” podcast, which is all about sales strategies. Bergeron was a guest alongside Steven Gould of Goulds Travel, Luxera Travel and the Travel Advisor Resource Center.
She offered an example of thinking more strategically
After spending a few days in Laval, I can easily proclaim that we love Laval! In fact, before we got home I was already planning our return trip. It’s one of those places with all kinds of things to do. In the morning you can do fishing and later on the same day do a moonwalk! It’s like the entire city was built around having fun. 
