Sado Island’s Earth Celebration, one of Japan’s most anticipated music festivals, welcomes musicians, artists and spectators from around Japan and the world every August. In 2019, the event brought around 35,000 attendees to the island.
This year will mark the festival’s 36th anniversary, and festivalgoers will be spoiled for choice with a myriad of activities and performances planned to take place from August 18 to 20, 2023.

Photo by Kota Yoshida
The Beat of Sado Island
While Earth Celebration is a music festival at its core, the event also features outdoor activities, markets and cultural events inspired by Sado Island. The Kodo Taiko Performing Arts Ensemble and Sado city hosted the event, which started as an initiative to showcase and share the unique local culture of this region of Niigata Prefecture. In the fall 1983 edition of “Kodo,” the taiko group’s newsletter, founding member and spiritual pillar Toshio Kawauchi discussed