Booking.com has announced a new “AI Trip Planner,” which will launch in beta to a selection of US travelers in the company’s app on June 28.
Built upon the foundation of Booking.com’s existing machine learning models that recommend destination and accommodation options, the AI Trip Planner is also partially powered by large language model (LLM) technology from OpenAI’s ChatGPT API to create a new conversational experience for people who are planning trips.
As outlined in a press release, travelers can ask the AI Trip Planner general travel-related questions, as well as more specific queries to support any stage of their trip planning process, including scoping out potential destinations and accommodation options, providing travel inspiration, as well as creating itineraries for a particular city, country or region.
Travelers will be able to chat with the pilot AI Trip Planner to describe what they’re looking for in broad or specific terms, ask