Online travel agency Priceline, a part of Booking Holdings, plans to bring out a sophisticated chatbot for planning trips and offering hotel suggestions like “a personal concierge,” said Chief Technology Officer Martin Brodbeck.
New tools from Google’s cloud division give Priceline access to generative AI, like the technology behind ChatGPT that can draft text as if a human wrote it. The tools also extract information such as hotel prices from existing data to ensure accuracy.
“You can easily find out that in Bryant Park there’s a Christmas market that runs from early November all the way through the beginning of January when you’re actually booking your hotel,” Brodbeck said.
For Google, drawing business through AI represents a potential way to close the gap with rivals Amazon and Microsoft, as it has long been a distant No. 3 providers of cloud services like data storage.
For Priceline, embracing novel technology on