San Francisco-based startup Trava is developing a digital platform for travel advisors that seeks to enhance their productivity in key areas using generative artificial intelligence (AI).
“There are a lot of companies that are now trying to build a chatbot for travel and basically replace the travel agent,” said Trava co-founder and CEO Katka Opocenska. “That is just not going to happen — the quality is not there.”

Trava generates an initial trip plan based on guidelines from advisors, including hotel pricing for specific dates. Photo Credit: Trava
Instead, he said, Trava is aiming to augment travel advisors across several key areas of trip planning — client onboarding, planning and itinerary-building — with AI that will make their jobs easier and increase their productivity.
Opocenska’s background is in technology, and she had previous roles at Google and Sonder. Co-founders Mike Kitson and Steve Coffey, who are chief technology officer and