Dnata has announced the autumn launch of its Imagine Cruising brand in physical travel stores through a collaboration with Travelbag. This move aims to broaden cruise and holiday choices for shoppers by embedding Imagine Cruising offerings into high-street locations.
The partnership will make Imagine Cruising available in seven Travelbag outlets across England, including branches in Cobham, Harpenden, Marlow, Winchester, Solihull, Cheltenham, and Knutsford. The first jointly branded store will open in Solihull in October, with the remaining locations following in subsequent weeks. Customers visiting these stores will now have the option to book Imagine Cruising’s cruise and stay packages, while existing clients of Imagine Cruising will be able to make reservations through Travelbag’s network. Both brands will continue operating independently, maintaining their own staff and business processes.
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Under the agreement, Travelbag customers will receive Imagine Cruising’s concierge services throughout the booking process, post-purchase support, and during travel. This aligns with the shared commitment of both companies to delivering personalized travel experiences, as they operate under the same corporate umbrella, dnata Travel Group.