Approximately 270 travel agency employees are attending an Alltours presentation in Turkey. This event marks the fourth time the company has hosted the summer kickoff for 2027, taking place over four days at the Jacaranda Luxury Resort. The venue, formerly known as Aldiana Side, is exclusive to the event. It is the second time since 2025 that Alltours has secured this specific location for its program showcase.
New leadership and market outlook
For the first time, Uwe Mohr attended the gathering. He joined Alltours in August as sales director. Mohr addressed the room to thank agents for their support during a difficult year. Revenue initially exceeded the previous year’s levels until February. After that, figures dropped due to geopolitical factors but recovered with a strong last-minute summer period. The company plans to provide more details on business results on November 12.
Mohr aims for stationary retail growth in a stagnant guest market. He emphasized that Alltours is lean, efficient, and offers an excellent price-performance ratio. He highlighted two main areas of concern: commission rates and the gap between income and travel prices. Mohr believes Germans will continue booking vacations, though some travelers will skip second or third trips or reduce spending on the main holiday.
The company is addressing these shifts by adding more three-star hotels to its catalog. New properties like the Allsun Mary Alanya and Allsun Mary Side are already available. Others, such as the Megasaray Side, are currently bookable, while the Dream Qali Family remains under construction. Mohr views exclusive products as essential for the future. To encourage sales, agents receive a 0.5 percent commission on these specific items, on top of the standard 10 percent starting rate. During hotel inspections, every agent rated the new Alltours-branded properties as “recommended.”
Workshops and networking
The program included a trade fair featuring Turkish and international partners. Workshops focused on key destinations like Spain, Greece, and Turkey, as well as long-haul trips. Evening networking events provided additional opportunities for agents to connect. A photo gallery of the event will be available starting November 12. A detailed report will appear in the next edition of touristik aktuell, released on November 23.