A recent survey of TRAVELSAVERS Canada advisors reveals a positive outlook for the travel industry, with 65% expecting sales growth by the end of 2026. The findings, presented at the Travel Market conference in San Antonio, Texas, highlight a resilient market.
The survey indicates a strong shoulder season, with 67% of advisors reporting steady or increased bookings compared to last year. Jane Clementino, Senior Vice President and General Manager of TRAVELSAVERS Canada, notes a shift in traveler behavior, emphasizing thoughtful planning and budget maximization.
Canadian travelers are booking trips three to six months in advance, according to 38% of advisors. The same percentage observes clients booking further ahead than last year, while only 8% report bookings a year or more in advance.
Travel insurance is gaining popularity, with 40% of advisors noting an increase in purchases. Now, 45% of clients opt for coverage.
The market shows a divide between premium and value-conscious travelers. While 35% of advisors report increased spending on travel experiences and 13% see a rise in premium upgrades, 23% of travelers are adjusting their plans to reduce costs. To stretch their budgets, these value-conscious clients are staying flexible with their travel dates, seeking the best overall value for their budget and booking further in advance to secure better pricing.
Travelers Adjust Spending Habits
Consumer spending habits show a market split. Some travelers seek premium experiences, while others focus on value.
Value-conscious travelers stay flexible with dates, seek overall value, and book in advance for better pricing. This contrasts with premium-seeking travelers, who are more willing to spend on upgrades and experiences.